Equity, Trust & Human Impact

Helping organizations respond to complex change with clarity, care, and accountability.

GrowthShifters helps organizations respond to complex issues involving AI, equity, advocacy, public trust, and hate and extremism prevention. Together, we make sense of what is happening, what is at stake, and what responsible action can look like.

Let’s work together

You’re Not
Alone If:

You’re navigating AI adoption and want to understand how new tools may affect trust, equity, communication, or public accountability.

You’re seeing polarization, hate, or harmful narratives show up in your school, organization, community, or online spaces, and you want to respond with clarity rather than panic.

You’re committed to equity and inclusion, but need support turning values into practical language, training, or action.

How I Support This Work:

I work with mission-driven organizations, nonprofits, educators, and community groups to make complex social and organizational challenges easier to understand and address.

Depending on your goals, this work may include:

  • Advising on responsible AI adoption through an equity, trust, and human rights lens

  • Supporting responses to hate, polarization, extremism, or harmful public narratives

  • Designing or delivering equity, inclusion, and human rights education

  • Helping teams communicate clearly during sensitive or high-stakes moments

  • Reviewing language, messaging, programs, or educational tools for clarity, care, and public impact

  • Facilitating conversations that help teams move from concern to shared understanding and action

    Each engagement is tailored to your needs, whether it is a one-time conversation, a workshop, or an ongoing advisory partnership.

My 3-Part Approach:

Listen & Map

We begin by understanding the situation, the people affected, the pressures around the issue, and the larger context shaping the challenge.

Clarify & Align

Together, we identify what is at stake, where tensions or risks are emerging, and what values should guide the response.

Guide & Equip

You leave with clearer language, practical recommendations, and next steps your team can use to respond with more confidence, care, and accountability.

Let's Work Together

  • “Bringing a thoughtful, principled, and detail-oriented approach to all aspects of their work, Liz consistently demonstrated the kind of leadership and communication that drive progress and foster inclusion. I am confident she will be an asset to any organization committed to equity and belonging.”
    - DEAN DELPEACHE, Director & Principal Consultant, Strasity Inc.

  • “I have had the great privilege of knowing Liz for a number of years. As such, I have had the opportunity to see her work and hear her speak many times. I am always struk by the honesty, clarity, and depth that Liz brings to every presentation. She speaks with real integrity and passion. Liz doesn’t early inform. She motivates, challenges and inspires those who listen to her to reflect and take actions themselves.”
    - KURT PHILLIPS, Board Member, Canadian Anti-Hate Network; High School Teacher

  • “Thoughtful, wise, embracing, and able to connect with clients young and old are just some of the the words that come to mind when I think of Liz Frederiksen and her work most especially on anti-racism, antisemitism and hate. Having travelled down some dark roads herself, she knows where the pitfalls are and can translate them clearly to young people. Her ability to connect with teenagers and adults alike is unparalleled and time spent with Liz is time well learned. I have worked with her often, Liz Frederiksen is the real deal.”
    - BERNIE M. FARBER, Founding Chair Emeritus Canadian Anti-Hate Network and Past CEO Canadian Jewish Congress, Paloma Foundation and Mosaic Institute

  • “You shared a personal and difficult story that resonated strongly with the audience and inspired them to explore the contemporary relevance of Holocaust education and remembrance. …We appreciate you taking the time and energy to reflect on it for the benefit of our audience.”
    - R.L. - Toronto Symposium Organizer

  • “Thank you for joining us for DEI and teaching us very important lessons that will definitely help us in life. We are very fortunate for that.”
    - DPCSB Grade 12 Class